Da Gampa's Code

Personal weblog of Jakub Hampl who is an AI & Psychology student at Edinburgh University.

Ask me whatever you want. I'll reply to whatever I want.

Belief and advertising

Funny thing, this advertising. Maybe it’s just the mind-space I occupy, but I can definitely remember quite a bit of Apple ads. Whereas I can’t remember a single Dell ad. Not a single one.

Given the facts, this quite surprising. A recent report from Philip Elmer-DeWitt quotes that Apple spends $300,000 less on advertising then Dell. Another interesting fact is that Dell now employs the person who was behind the successful and famous Think Different campaign and also behind the word iMac.

How is this possible? Dell seems to be doing all it can to get on with it’s advertising but still fails?

I believe the answer is that, as a advertising companies creative director in the film Czech Dream says, you can’t lie in ads. You can’t effectively force people to believe something you don’t.

And that is the problem with Dell. He just doesn’t believe that his products are good. And neither do the people who do their ads. Just read their blogs.

#business